1. Introduction

At Musgo de Roble S. de R.L. de C.V. (hereinafter, “Musgo de Roble” or “we”), we use cookies and similar technologies on our website www.musgoderoble.mx (the “Site”) to ensure its proper functioning, improve the user experience, personalize content, analyze traffic, and offer relevant advertisements.

This Cookie Policy explains what cookies are, what types we use, for what purpose, and how you can manage or disable them.

2. What are cookies?

Cookies are small text files that websites save on your device (computer, tablet or mobile phone) when you visit them.
These allow us to recognize your browser, save your preferences, and record certain information about your browsing.

There are also similar technologies such as pixels, web beacons or local storage, which work for similar purposes.
All of them are included under the term “cookies” in this policy.

3. Why do we use cookies?

We use cookies for the following reasons:

• To enable the technical operation of the Site and facilitate your browsing.
• To remember your preferences (language, shopping cart, logged in, shipping address).
• To analyze traffic and improve our services.
• To show you personalized advertising based on your interests.
• To facilitate interaction with social networks (Facebook, Instagram, YouTube, etc.).

4. Types of cookies we use:
 
— Strictly necessary: ​​These cookies enable the basic operation of the Site: navigation, secure access, shopping cart, payments, and fraud protection. woocommerce_cart_hash, __cf_bm, wp_woocommerce_session_*
Duration: session or up to 48 hours. They cannot be deactivated. Without them, the Site will not function properly.
— Preferences or customization: Saves your options (language, location, currency, region). wp-wpml_current_language, currency, store_notice
Duration: 1–12 months. You can manage them from your browser.
— Analytics or performance cookies collect anonymous information about how the Site is used (pages visited, time spent, clicks). They help us improve content and usability. Google Analytics (_ga, _gid, _gat)
Duration: up to 24 months. You can deactivate them at tools.google.com/dlpage/gaoptout.
— Advertising or marketing cookies: These allow you to see ads tailored to your interests and measure the effectiveness of campaigns. fbp, fr (Facebook Pixel), IDE (Google Ads), sbjs_*
Duration: up to 6 months. You can disable them from your cookie settings or your advertising account.
— Social Media Cookies: These cookies facilitate sharing content or interacting with our pages on social media. Facebook, Instagram, YouTube, TikTok, and Pinterest cookies are available. Please consult the privacy policies of each network.

5. Third-party cookies

Some cookies are installed by third-party providers (e.g., Google, Meta, Brevo, YouTube, or payment platforms).
These companies may use the collected data for their own purposes (for example, to measure the effectiveness of their services or to display personalized ads on other sites).

Musgo de Roble does not control how these third parties use the information and recommends reviewing their policies:

Google: https://policies.google.com/privacy
Meta (Facebook/Instagram): https://www.facebook.com/policies/cookies/
YouTube: https://policies.google.com/technologies/cookies
TikTok: https://www.tiktok.com/legal/cookie-policy.

6. How to manage or delete cookies

You can accept, reject or delete cookies from:

The consent banner that appears when entering the Site.

Your browser settings, where you can delete existing cookies or block their future installation.

The following links contain instructions for the main browsers:

Google Chrome
Mozilla Firefox
Safari
Microsoft Edge

Please note that disabling some cookies may make certain Site features unavailable or reduce the quality of your experience.

7. Changes to this Policy

Musgo de Roble may modify this Cookies Policy when it deems necessary, for example, in response to technological, regulatory or service changes.
The modifications will be published in this same section, indicating the date of the last update.

Continued use of the Site after such changes implies acceptance of the new version.

8. Contact

If you have any questions about this Policy or the use of cookies, you can contact us at:

ayuda@musgoderoble.mx
Musgo de Roble S. de R.L. de C.V. – Querétaro, México

Last updated: October 2025